Idea
Idea
Embedded Files
In this project I acted as UX/UI, service designer, product manager and lead researcher. This was part of innovation initiatives that my organization decided to invest in. At the time, the idea felt so ambitious and alien to one team member who doubted if it could be executed that he dubbed it "Life on Mars" which inspired the project code-name (it later was renamed to "Bowie" after the artist who wrote a song with the same title). I worked with AI teams, customers, marketing and sales across several geographies to refine the market fit. The goal was to propose a viable direction of diversifying the product portfolio in the ELT space focusing on new revenue streams in the D2C market. The outcome of the project was the definition of an MVP for a new product model which I subsequently took over as a product manager.
In this project I acted as UX/UI, service designer, product manager and lead researcher. This was part of innovation initiatives that my organization decided to invest in. At the time, the idea felt so ambitious and alien to one team member who doubted if it could be executed that he dubbed it "Life on Mars" which inspired the project code-name (it later was renamed to "Bowie" after the artist who wrote a song with the same title). I worked with AI teams, customers, marketing and sales across several geographies to refine the market fit. The goal was to propose a viable direction of diversifying the product portfolio in the ELT space focusing on new revenue streams in the D2C market. The outcome of the project was the definition of an MVP for a new product model which I subsequently took over as a product manager.
Problem to solve
The problem to solve was the limited opportunity to practice English outside of class. After the inital user reseach I sought to focus on spaced repetition practice for vocabulary and grammar aimed at improving learner outcomes. The goal was to present the language areas based on language scale to offer course agnostic self-study experience.
The problem to solve was the limited opportunity to practice English outside of class. After the inital user reseach I sought to focus on spaced repetition practice for vocabulary and grammar aimed at improving learner outcomes. The goal was to present the language areas based on language scale to offer course agnostic self-study experience.
DISCOVER
User Research
User Research
Our research showed that learners engage most with reference tools such as dictionaries, translation apps and grammar reference portals. Learners believe that vocabulary and sentence building (as opposed to grammar rules) are key in improving their English. Therefore the solution was expected to be a blend of language practice in bite-sized lesson format with dictionary and grammar reference.
DEFINE
Value Proposition
The process identified key requirements for the minimum viable product as well as the interactions and content needed to create the value for learners and seek funding to build a proof of concept and continue user research in order to ensure it helps us create a direct relationship with learners.
DEVELOP
Based on the research the proposed solution was a customer-facing self-study mobile app with a freemium model. The product model was consistent with the organization strategy to deliver course premium features to learners. Here the vocabulary & grammar were expected to be a free module in a form of a mobile app. Primarily, this was expected to generate user-base and help the company improve at using the learner data and generate the pool of known learners.
bowie wireflows.pdf
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