Rethinking Solutions
Rethinking Solutions
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In this project I set myself a challenge to tweak an app I use on a regular basis to see if I can improve it. The task involved analyzing the features and discovering problems and unmet needs before generating ideas and then prototyping and testing the solution. Below is a brief overview of the work.
In this project I set myself a challenge to tweak an app I use on a regular basis to see if I can improve it. The task involved analyzing the features and discovering problems and unmet needs before generating ideas and then prototyping and testing the solution. Below is a brief overview of the work.
Define and quantify the problem as it exists today
Problem Statement
As a listener, I find it hard to discover interesting titles in the app, so I do not listen as often as I would like to.
Assumption
80% users keep unused credits for over 30 days.
Determine the objective and the solution for addressing it
Objective
Provide relevant book details to the user which work as search filters so that users can easily explore related titles (such as view other books by the same author). Add recommendations based on individual titles to make the decision about selecting next books simpler by listing most similar choices.
2022 UPDATE: Audible has released a new version of their app that increased the visibility of the tile detail link and now allows users to find tiltes by the same author by tapping the author's name in the title description just as proposed in this 2021 case:)
Outline outcomes you will measure to know if you are successful
Testable hypothesis
We believe that listeners will spend their credits to purchase titles more easily because of relevant recommendations related to familiar books, and we will know we have succeeded when decrease average monthly credit rollover by 10%.
Approach for building the solution
WHAT
This feature will allow listeners to browse and discover similar and related titles so that they can grow their wishlist and choose their next listen.
WHY
The research shows that many users struggle to stay engaged with the service and keep unused credits. Users experience difficulties in finding relevant content and researching books requires too much effort.
HYPOTHESIS
We believe that listeners will spend their credits to purchase titles more easily because of relevant recommendations related to familiar books, and we will know we have succeeded when decrease average monthly credit rollover by 10%.
STRATEGIC ALIGNMENT
This initiative is consistent with the company’s mission statement to continually raise the bar of the customer experience to help consumers find, discover and buy anything.
USE CASE
Find new audiobook
Listener opens the app and navigates to book library and selects a title that he/she enjoyed recently. Listener views the book details page and explores similar titles by category, narrator, author, series, tags or recommendations. Listen adds titles to the wishlist and samples top choices before switching to web experience to complete the purchase.
HIGH-LEVEL USER STORY
As a listener, I want to see information about a title I am currently listening to so that I can learn how I can find similar books.
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